More than 70 years, and 8,000 miles from where his father, Conrad Hilton, opened his first hotel in Cisco, Texas, Baron Hilton began another chapter in the innovative history of Hilton Hotels Corporation with the formation of Conrad Hotels.
Conrad Hotels was founded in 1982, with the goal of operating a network of luxury hotels and resorts in the world's major business and tourism capitals and top resort destinations.
Conrad Hotels was not the first international expansion project for Hilton Hotels Corporation. In 1949, Hilton, through its Hilton International arm launched and began operations with the opening of the Caribe Hilton in San Juan, Puerto Rico, followed by additional hotel openings in Madrid and Istanbul.
Fifteen years later, Hilton Hotels Corporation created Hilton International as a completely separate, publicly owned corporation, with the agreement that Hilton would have the exclusive use of the Hilton name and trademarks in the U.S. and Hilton International would have the exclusive use of these outside the U.S.
In January 1997, Hilton International (now the hotel division of Hilton Group plc) and Hilton Hotels Corporation dedicated themselves to the joint promotion of the Hilton brand worldwide, through several brand and marketing alliances.
In November 2000, Hilton Group plc and Hilton Hotels Corporation formed a joint venture company to expand the Conrad brand of luxury hotels on a worldwide basis. Owned equally by Hilton Group plc and Hilton Hotels Corporation, this joint venture for new Conrad hotels is headquartered in Brussels, Belgium. The Conrad brand has earned a reputation for first-class style and service among both business and leisure travelers. Building upon this existing reputation and goodwill as a foundation, the joint venture company will further enhance the brand's presence in the luxury segment of the hotel industry on both sides of the Atlantic.
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top hilton hotels
